Last Updated: May 1st 2026
Company Name: Virtuous Air Conditioning & Heating LLC
Website: www.westdesertroofing.com
This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit or interact with our Website or participate in any of our Programs, including our post-project survey, feedback, and review-request campaigns.
This policy applies to information we collect through the Website, through our Programs (including SMS/MMS, email, and calls), and through related online interactions. It does not apply to information collected offline (for example, by phone or in person) unless we specifically state otherwise.
The Website and Programs are intended for users located in the United States. If you access the Website or participate in any Program from outside the United States, your information may be transferred to, processed, and stored in the United States.
By accessing or using the Website or participating in any Program, you agree to this Privacy Policy.
We collect information in three primary ways:
Information you provide to us.
Information collected automatically when you browse the Website.
Information collected through cookies and similar technologies used for analytics, advertising, and performance measurement.
When you submit information through the Website or otherwise interact with us—such as by requesting service, requesting an estimate, scheduling an appointment, starting a chat, contacting us, or participating in a Program—we may collect information you choose to provide, including:
Identifiers and contact information (such as name, email address, phone number, and mailing/service address).
Service request and project details (such as service type, project dates, preferred appointment windows, photos or attachments you upload, and notes you provide).
Communications content (such as messages submitted through forms, chat, SMS/MMS, email, or other channels you use to contact us).
Survey responses and feedback, including NPS scores, ratings, qualitative comments about completed work or your experience, and any other information you choose to share in a survey or review request.
Any other information you choose to submit.
You are not required to provide personal information to browse the Website. However, if you choose not to provide certain information, we may be unable to respond to your request, administer certain Programs, or provide certain services.
When you visit the Website, we (and our service providers) may automatically collect certain information about your device and your interaction with the Website, such as:
IP address and general location information (such as city/state inferred from IP address).
Device and browser information (such as browser type, operating system, device type, and language settings).
Usage and event data (such as pages visited, links clicked, scroll activity, time spent on pages, and referring/exit pages).
Approximate timestamps, session identifiers, and diagnostic data used for performance, analytics, and security monitoring.
This information helps us operate the Website, measure performance, understand visitor engagement, detect and prevent fraud, and maintain security.
We use cookies and similar technologies (such as pixels, tags, local storage, and SDKs) to help the Website function, to understand how the Website is used, and to support advertising and measurement activities.
Examples include:
Analytics tools (for example, Google Analytics) to understand Website traffic and usage.
Advertising and conversion measurement tools (for example, Google Ads and Meta Pixel).
Call tracking tools to attribute calls and leads to marketing sources and improve service.
Chat and messaging tools to support customer communications and improve responsiveness.
You can control certain cookies through your browser settings and, where available, through any cookie preference controls presented on the Website.
We use the information we collect for legitimate business purposes consistent with operating our business, maintaining an effective Website, and running our Programs.
We may use information to:
Provide and manage services.
Communicate with you.
Administer post-project survey, NPS, and feedback Programs.
Request that you leave reviews on public platforms.
Operate, maintain, and improve the Website and Programs.
Conduct marketing and advertising activities with your consent.
Protect against fraud, misuse, and security incidents.
Comply with applicable legal requirements.
We do not sell personal information.
We do not use information collected through the Website or Programs to make decisions that produce legal or similarly significant effects solely by automated means.
If you provide your phone number or email address, you may receive communications from us as described in this Privacy Policy.
If you opt in to receive text messages, we may send SMS/MMS messages related to:
Your current or past projects or services.
Satisfaction surveys and NPS requests.
Qualitative feedback requests about work performed.
Invitations to leave public reviews.
Service-related messages and, where permitted, limited promotional messages related to our services.
Message frequency may vary.
Message and data rates may apply.
You can opt out at any time by replying STOP.
For help, reply HELP or contact us using the information listed above.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
We do not sell, rent, or share your mobile phone number, text-message consent information, or opt-out status with third parties or affiliates for their own marketing or promotional purposes.
We may share this information only with service providers that help us deliver text messages or as required by law.
You can control cookies through your browser settings, including refusing some or all cookies or receiving an alert when cookies are being sent.
If you disable cookies, certain features of the Website may not function properly.
We may use third-party analytics and advertising tools (such as Google Analytics, Google Ads, and Meta Pixel).
Where required by applicable law, we will process GPC signals as a request to opt out of certain processing.
Because there is no common industry standard for interpreting DNT signals, the Website may not respond to all DNT signals.
We may disclose information collected through the Website and Programs in limited circumstances as described below.
We do not sell personal information.
We may share information with vendors and service providers that help us operate the Website, run our business, or deliver the Programs.
These providers are permitted to use information only to perform services on our behalf and are subject to confidentiality and security obligations.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
We may disclose information if we believe it is necessary to:
Comply with applicable law or legal process.
Enforce our agreements or policies.
Protect rights, property, or safety.
Detect or prevent fraud or security issues.
If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, information may be transferred as part of that transaction.
We use reasonable administrative, technical, and physical safeguards designed to protect information collected through the Website and Programs.
No method of transmission over the Internet or electronic storage is completely secure, so we cannot guarantee absolute security.
Email, text messages, and chat communications may not be encrypted end-to-end and may not be secure.
Please do not send sensitive information through these channels.
The Website may contain links to third-party websites or services. We are not responsible for the content, privacy practices, or security of third-party websites.
The Website and Programs are not directed to children under 18, and we do not knowingly collect personal information from children.
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing services, administering Programs, maintaining records, resolving disputes, enforcing agreements, and complying with legal obligations.
We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this document.
Your continued use of the Website or participation in any Program after changes are posted means you accept the updated policy.
Depending on where you live, you may have certain rights regarding personal information, including the right to:
Access personal information.
Correct inaccurate information.
Request deletion of personal information.
Request a portable copy of personal information.
Opt out of certain uses of personal information.
Appeal certain privacy decisions.
To submit a privacy request, contact us using the information listed above.
We may need to verify your identity before completing your request.
You can control cookies and similar technologies by:
Adjusting your browser settings.
Using cookie preference tools or banners.
Using browser signals such as Global Privacy Control where applicable.
We do not sell personal information for money. However, certain third-party partners may collect information through cookies and similar technologies for analytics, advertising, and measurement purposes.